Ludus.is – About Us

Ludus.is is a sportswear and swimwear store in downtown Reykjavík, Iceland, operated by Lúdus ehf. The company was established in November 2020 and began trading online in April 2021.

Our journey began when we discovered the activewear brand SQUATWOLF. We contacted the company, and that was the start of our adventure.

The meaning of Ludus

The name Ludus comes from Latin and has several meanings related to play, games, sport and training. It is also closely related to the word Ludo, which most Icelanders recognise.

What we stand for

Fast delivery
Before founding Lúdus, we experienced a three-week wait for an online sports equipment order that arrived too late to be given as a Christmas gift. That experience showed us how much better online fulfilment and customer service could be.

We therefore place great emphasis on fast delivery and hand orders to our shipping partners on the next business day. During exceptionally busy periods, we contact customers promptly if a delay is expected.

Competitive prices
We aim to offer competitive prices compared with ordering the same products directly from abroad, while providing much faster delivery in Iceland.

Quality products
We specialise in introducing new and exciting brands to the Icelandic market for people who enjoy an active, healthy lifestyle. We also offer high-quality clothing from well-known brands.

We carefully select quality products that our customers can enjoy.

Personal service
We want customers to be happy with both our products and our service. In store, we help you find the right products for your needs, and we answer enquiries by email, social media or phone as quickly as possible.

Satisfied customers
A great customer experience is at the heart of what we do. After an order, we invite customers to review our service so we can continue to monitor and improve it.

We also welcome suggestions on how we can do better. You can contact us through social media or the form on our website.

Explore our brands

Lúdus ehf.
Skólavörðustígur 16a
101 Reykjavík, Iceland
Company registration number: 641120-0300
Bank account: 0133-26-001428
VAT number: 139452