- about us is sportswear and swimwear store located in downtown Reykjavik, Iceland and is operated by Lúdus ehf. was established in November 2020 but started operating in April 2021, first as an ecommerce store only.

Our journey began after we got to know the activewear brand SQUATWOLF and since then we have grown and opened a beautiful store in downtown Reykjavík.

The meaning of Ludus

The name Ludus is originated from Latin and has various meanings all within the sematic field of "play, game, sport and training"

What is our passion?

Fast delieveries
We had experiencing slow services ourselves when ordering sports equipment online and felt that the market was not being served well enough when it came to deliveries of online orders.

We put great emphasis on fast deliveries and ship all orders the following business day after an order is placed. If we are experiencing high workload and we reach out to customers and let them know of any delays that may happen.

Fair prices

Quality products

Personal services

Satisfied customers

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Lúdus ehf.
Kennitala / social security number:: 641120-0300
Wiring details: 0133-26-001428
VAT-númer: 139452