Where to Buy Swimwear in Reykjavik, Iceland (And Why You Possibly Shouldn’t Rent It)

May 8, 2025

By Ludus.is (Lúdus ehf.)

Arena sundföt og sundvörur á Íslandi – fyrir þínar þarfir og íslenskar sundlaugar

Where to Buy Swimsuits in downtown Reykjavik, Iceland

Whether you're heading to the Blue Lagoon, Sky Lagoon, Reykjadalur, Hvammsvík Hot Springs, or one of Reykjavik's many local swimming pools, having the right swimwear is essential. And if you've forgotten to pack yours? You're not alone. Every day, travelers land in Iceland unprepared for its unique geothermal culture. The good news: Reykjavik swimsuit shops have you covered.

This guide will help you quickly find quality, affordable, and sustainable swimwear—and explain why purchasing is often the better option over renting. If you're searching for swimwear near me or a swimsuit shop in Reykjavik, Ludus is centrally located and ready to help—whether you visit the store or order online with local pickup.

Why You Might Need Swimwear in Iceland

Iceland’s Swimming Culture and Geothermal Pools

Swimming in Iceland isn’t just recreation; it’s a way of life. Locals swim year-round in outdoor geothermal pools that are comfortably warm even when the air is below freezing. Visiting the Blue Lagoon, Sky Lagoon, or pools like Laugardalslaug is a must-do for most tourists.

Renting vs. Buying – What Visitors Should Know

Renting swimwear at places like the Blue Lagoon (approx. ISK 800) is possible. However, many visitors are turned off by hygiene concerns, limited sizing, or unflattering options. Buying your own swimwear ensures a better fit, comfort, and value—especially if you plan to visit multiple pools.

Customer review on Google for Ludus: “It saved my life when I forgot my swimsuit and visited geothermal pools. Definitely your best place to get one or two like I did.”

🛍️ Ludus.is – Your Reykjavik Swimwear Store & Local Specialist

Located at Hverfisgata 34, just steps from Reykjavik’s hotels, attractions and main shopping street Laugavegur (Hverfisgata is a parellel street to Laugavegur), Ludus offers the best selection of performance swimwear, swim gear, and sustainable brands in downtown Reykjavik and is one of the main swimwear stores in Iceland. The store is Icelandic-owned and tourist-friendly, with fluent English-speaking staff and expert product guidance. Ludus is a downtown Reykjavik swimwear store, and is one of the most trusted Reykjavik swimsuit shops for locals and tourists alike.

Ludus stocks:

Arena swimwear – durable, sustainable, high-performance options
Solid & Striped swimwear – stylish, eco-conscious designs
Swimming gear: swimming goggles, swimming caps, ear plugs, swim diapers, swim floaties, swimming fins, swim bags
Accessories: Sliders — perfect for your Icelandic pool day

Swimwear for Everyone

Women’s Swimwear: One-piece swimsuits, bikinis, tankinis, shapewear, maternity swimwear, plus-size swimwear
Men’s Swimwear: Swim trunks, swim shorts, swim briefs
Kids’ Swimwear: fun, colorful Arena swimwear for swimming lessons or hot spring adventures

“Easiest and fastest swimsuit shopping of my life.”

Affordable Swimwear Options

Men's swim trunks from ISK 4,995
Women's one-piece swimsuits from ISK 5,995
Kids' swimsuits from ISK 3,995 and swimming goggles from ISK 1,500

Delivery & Pickup Options

Same or next-day delivery in Reykjavik
Pickup at 75+ locations in the capital via Dropp and Eimskip
240+ pickup points across Iceland via Dropp and Eimskip

Store Hours & Contact Info

🕒 Monday–Friday: 12:00–18:00
🕒 Saturday: 12:00–16:00
📍 View on Google Maps | Apple Maps
💬 Contact us on WhatsApp
📞 +354 792 9900

🚗 Parking Info
Paid street parking is available on Hverfisgata and nearby streets. There are also public parking garage called Traðarkot within a short walking distance (only 90 meters) from the store.

🛍️ Other Options in Downtown Reykjavik

If you're on a tighter budget or just need a quick seasonal pick-up:

H&M (Hafnartorg): Occasionally carries swimwear, usually more seasonal with limited variety. Prices may be lower, though the quality may not match premium brands like Arena or Solid & Striped.

Other downtown stores may also offer swimwear—sometimes at lower or higher price points—though their selection is often more limited and dependent on the season. Availability can vary, especially outside of summer.

🏊 Recommended Swimwear for Iceland’s Pools & Lagoons

Geothermal Pool Essentials

Arena Bywayx R Swim Trunks – Lightweight Taslan fabric, starts at ISK 4,995 - perfect for lagoons
Arena Women’s One Piece Swimsuit Team Swim Pro Solid – Durable MaxLife Eco fabric, ISK 5,995 - perfect for pools & lagoons
Arena Spider Kids Swim Mask – Great fit and comfort for children - options for pools & lagoons

Stylish Support & Shapewear

Arena Shapewear One Piece Swimsuit W Vertigo R Wing Back – Recycled Sensitive® fabrics and LYCRA® XtraLife™ - perfect for pools & lagoons

🌍 Swim Sustainably in Iceland

Arena goes beyond performance—it's a global sustainability leader.

Why Arena Is an Eco-Friendly Choice

♻️ Made with recycled PET, ghost nets, and industrial yarn
🛡 Chlorine-proof MaxLife Eco fabric: 200+ hours of chlorine resistance
✅ Certified Società Benefit with social and environmental goals
🔗 Learn more on Arena’s sustainability page

Looking for a sustainable bathing suit in Iceland? Ludus offers some of the best eco-friendly swimsuit in Reykjavik—perfect for enjoying Iceland’s geothermal waters with peace of mind.

Eco Lines You’ll Find at Ludus

Performance Line: Recycled polyester + chlorine resistance
Feel Line: Quick-dry, ideal for sensitive skin
Shapewear: Sculpting comfort from recycled nylon
Beachwear: Stylish and sustainable, great for pools too

Packaging That Matters

FSC®-certified paper, smaller hangtags, recycled plastics
Arena has planted 6,000 mangroves and runs on 100% green energy

“Great advice on hot springs… put it to use already!”

❓ FAQs

Can I rent a swimsuits in Iceland, in places like Blue Lagoon and Sky Lagoon?

Yes—Blue Lagoon and other lagoons offer rentals (~ISK 800), but buying provides better hygiene, comfort, and long-term use. For rental prices you should check with the lagoons or your place of interest.

What kind of swimwear is best for Iceland’s pools?

Choose UV- and chlorine-resistant materials like MaxLife Eco or other polyester materials or Sensitive® fabrics.

Do I need to shower before using Icelandic pools?

Yes. In Iceland, it's customary and required to shower thoroughly without swimwear before entering any geothermal pool. This hygiene practice is expected at all public pools and lagoons.

Do you offer swimwear for children?

Yes, Ludus offers affordable one-pieces and trunks for kids starting at ISK 3,995.

How fast can I get swimwear in Reykjavik?

Ludus offers same-day delivery with pickup in store during opening hours and 75+ pickup points in the capital.

🌟 What Customers Are Saying

“Fantastic service, had everything I needed!” – Tom M.
“My daughter forgot to pack a bathing suit. Very helpful and pleasant.” – Lynne S.
“Helpful and friendly. Plenty of sizes in stock.” – Stuart M.
“The place to buy your swimming suit when you forget it.” – Frank P.

🛒 Shop Swimwear in Iceland Online or Pickup In-Store

Plan ahead and shop online at Ludus.is.

English-language product descriptions
Easy sizing charts for Arena swimwear
In-store pickup available if you’re already in Reykjavik

👉 Browse Swimwear Online

🧭 Learn More About Arena Swimwear

For an in-depth look at Arena's swimwear collections, including performance, shapewear, and eco-friendly lines:
👉 Arena Swimwear Guide for Iceland

🛍️ Explore Our Product Collections

🩱 Final Thoughts: Bathing Suits You Can Feel Good About

Whether you’re soaking in Sky Lagoon, doing laps at Laugardalslaug, or braving Hvammsvík’s sea pool, Ludus helps you do it comfortably and consciously. The right swimwear shouldn’t just fit your body—it should fit your values.

“The place to buy your swimming suit when you forget it.”

✅ Ready to Dive In?

Shop the full Arena and Solid & Striped collection at Ludus.is and swim sustainably in Iceland’s beautiful waters.

✍️ About the Author

This article was written by the Ludus Team, specialists in swimwear for Iceland’s geothermal pools and a Reykjavik’s trusted local experts in swimwear, sustainable gear, and Iceland’s pool culture. Our staff regularly assists both locals and international visitors with expert advice and sustainable gear. Learn more at Ludus.is.